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This Week: Being a Better Mobile Marketer + Who’s Leading Social Software Today
Your Digital Marketing DishCheck out these 5 Ways to be a Better Mobile MarketerBig Data is shifting marketing here’s how you can adapt Social Software UnwrappedWe are the champions: Gartner has named...
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Tealium Announces AudienceStream, Real-time Audience Distribution Platform
The tag management problem is also a data problem and Tealium is ready to help digital marketers deal with both. Read full story... Follow us on Twitter Join free newsletter View upcoming events Find a...
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2014 – The Embolden Years: Change agents lead the way for digital transformation
Happy New Year! 2014 is upon us and it’s once again time to share our (Altimeter Group) predictions for the year ahead. Except this time, predictions are moved aside in favor of important trends that...
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6 Not-So-Secret Truths about Great Customer Experiences [Infographic]
Think of them as the Six Commandments of Customer Service — or, as Bruce Temkin, managing partner of the Waban, Mass.-based Temkin Group explains, "fundamental truths about how people and...
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APIs: Changing the World One Enterprise at a Time #SXSW
My API journey is nearing its end. Back in 1999, I first started articulating how user experience (UX) principles could be applied to coding interfaces between objects and systems. A few of my...
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Report: Digital Transformation and the New Customer Experience
We’re under attack! Social, mobile, real-time, cloud, big data…it’s coming at us all at once! Rather than miss out, many brands are jumping from trend to trend as a way of staying relevant in an...
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Malcolm Gladwell: Want My Data? Give Me Value
What does the man who coined the term "tipping point" think about the impact of technology on our society? Have we passed the point of no return in privacy? Are schools to blame for the lack of...
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Any.do To-Do for Web, Planisware’s Updated PM, More
Summer’s nearly here, and the news is sprouting up. This week: Any.do unveils a browser-version of its to-do list app, 3CLogic and Lime Light CRM partner for a more complete view of customer...
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8 Things You Can Learn About CX on Your Summer Vacation
I fell in love with traveling when I ran away from home at the age of five. (You would have run, too, if you were forced to eat my sister’s creamed chicken.) Years later, when I made a trip across the...
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What 2 Companies Rate Best in Customer Service?
Financial services company USSA and uber-retailer Amazon took the top spots in the customer service ratings released by The Temkin Group, a detailed survey that evaluated 233 companies. Chick-fil-A,...
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Jackrabbit Oak Blends ‘Performance and Dynamic UX’
There’s a good reason for marketers to pay attention to Jackrabbit Oak, the newest version of the Apache Software Foundation’s open source content repository — at least according to Chief Technical...
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The 2014 State of Digital Transformation
Today, I’m proud to announce the release of Altimeter Group’s second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further...
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What CX Experts Learned This Week #OOW14
After 300 sessions revolving around the customer experience at Oracle OpenWorld, a panel of senior practitioners today tried to summarize what they learned about social media, marketing and sales....
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Adaptive Path’s Sale Signals Change for UX
An era has passed. Many in the user experience (UX) and web development worlds were shocked to hear last week that a small company in San Francisco called Adaptive Path had been acquired by, of all...
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Salesforce Shifts Focus to Customer Success with Analytics Cloud #DF14
Salesforce.com will launch a major strategic shift next week from a sales-driven CRM company to one focused on long-term customer success. Salesforce CEO Marc Benioff leaked part of the plan last...
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New Report: How Content Co-Creation With Influencers Beats Information...
Creating remarkable marketing isn’t just about the flash and dazzle of big ad spends. It’s about creating great experiences for your customers whether they’re early stage prospects researching...
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Is it Better to Build or Buy Your Marketing Cloud? [Video]
Build versus buy is a debate that precedes digital marketing clouds. It’s nothing new. But it’s hot in digital marketing. And it’s something that got a lot of people talking during the annual Marketing...
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The Future of Business Starts with Us
I often share a quote by Russian novelist Leo Tolstoy, “Everyone thinks of changing the world, but no one thinks of changing himself.” And that’s where are in business. We all talk of change but very...
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An Experience Design Primer – Service Design, UX, CX, DevOps
A small eruption emerged on Twitter in response to my article that covered the Adaptive Path acquisition. At the root of it was a conversation about the differences and overlaps between user experience...
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The Smucker’s Facebook Fail: How to Protect Your Brand
Posts are disappearing from Smucker’s’ Facebook page, and consumer social reaction is anything but sweet. The company, best known for its jams and jellies, is making headlines for deleting posts that...
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